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The UiL OTS Language & Communication research group | Denkt u precies te weten hoe communicatie werkt?

The UiL OTS Language & Communication research group

News

Denkt u precies te weten hoe communicatie werkt?

[13 juli 2021]

Een nieuw artikel van Hans Hoeken komt deze week prominent aan bod in de NRC-column van Ben Tiggelaar. In een review van 1.149 studies waarin 30 variaties van overtuigende boodschappen worden vergeleken, vinden Daniel O’Keefe en Hans Hoeken dat het amper uitmaakt voor de overtuigingskracht van een boodschap welke variatie je kiest. Het wetenschappelijke artikel vind je hier [open access beschikbaar].